When’s the last time you thought about reading experience?
I’ve been reading up on how the brain works and the mind/body connection a lot lately. The other day I came across an article on medium.com about an autistic boy who’s father is a neuroscientist. It’s a bit of a long read, but super interesting content to consume alongside a cup of tea and freshly baked cookies.
Part of what intrigued me so much about the article was the way the content itself was presented. There was no pagination, no advertisements or sidebars to distract me. The page used fairly large text, so the reader would progress much quicker through than the usual text heavy pages on the web. My favourite part however, was the clever way the page used scrolling to trigger image fades and contrast of type on top of those images. It really stood out and broke up the story just enough to keep me interested, yet the continuous flow of text down the page kept me engaged. There was no natural break and therefore no opportunity to leave without finishing the article.
Take a look for yourself and let me know what you think in the comments below.