For the sake of me
This goes against everything I’ve been doing for the last two years, and most of what I was doing for the three years before that.
Everything I do with design has a reason behind it and I try to use user data whenever I can. Branding is a calculated marketing effort towards users, and the experience that they have with a product or service should be planned just as much.
I’ve never been able to come up with a label for my visual design style, or a completely focused reason for having a website. That in itself is a paradox to how I work.
I’ve thought about targetting prospective web clients, companies I’d like to work for, and customers for my own apps. I’ve never focused my design skills in any one area to become a master of anything. In the process I’ve had a hell of a great time creating solutions in so many mediums for so many people.
I’ve come to realize that this isn’t a lack of focus in a design medium so much as it is an ability to translate design solutions to different mediums. I’m not a website designer, an independent app developer, or a generalist trying to sell my skills to an agency. I’m a solutioneer. I solve problems with design of all kinds. Fabric, motion, photography, wood or whatever else is available.
I don’t know where future opportunities will lead me, but I do know that the current opportunity is my heart pulling at my head to redesign my site and make it more me. I suspect there will still be plenty of design reasons behind my design, and it will still be perfectly usable. The main point is that the site will be an extension of myself.
I can’t wait to explore the visual side of myself and create for myself instead of users. It feels like west coast swing did when I first threw myself head first into it two years ago. This is me. For the sake of me.