Buy-A-Net case study

Posted on Dec 15, 2009 in Visual design

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When I was in Kingston, Ontario I was fortunate enough to cross paths with Debra Lefevbre, founder of Buy-a-Net. Buy-A-Net is a malaria prevention charity that works in Uganda to educate the community, treat people infected with malaria and most importantly, prevent the transmittal of malaria by mosquitos with bednets. She is a woman with passion for her work, and since my time at VFS, I have adapted creative briefs to work in Buy-A-Net’s favour such as my term 2 flash game, Fight the Bite.

This term I took a branding course in which we had the opportunity to rebrand an existing brand of our choice. I chose to rebrand Buy-A-Net and give them more of a community-centred feel. The new logo represents the community of volunteers that support Buy-A-Net, the community of Ugandans that Buy-A-Net has helped, and the actual bednet that they distribute. The range of colours represent the hope, and the diversity of people involved in the project. You can read the full case study here.

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